1. Today I signed up for Pam Slim and Charlie Gilkey‘s free teleclass, “Thinking Big, Acting Small”. It’s a promo for their Lift-Off Retreat for small business owners, and since I know (at least, know of) and respect both Pam and Charlie, I signed up.
2. Lots of people, including
Holly, use a company called
AWeber to manage their email mailing lists. It’s fast, full-featured, and reliable, and I see no reason
not to use it, assuming that you can afford the monthly fee. (Right at the moment they’re running a promotion that gives you the first month for $1, cancel anytime – and I’m not getting anything for telling you that, by the way.) It automates most of the work for you. All you have to do is set up the list with their system and then send out emails, and they deal with the rest. They’ll even give you a form that you can put on your website; when people fill the form out, they get added to your mailing list. Easy, no work, as my friend Mickey is wont to say.
AWeber also does a good job of keeping track of who’s signed up for your mailing lists and when they signed up – and you can make as many lists as you want, and put the subscribers from one list into another list, such that you can have superlists and sublists and huge varieties of functionality regarding how readers get their information from you.
3. Perhaps you can see where I’m going with this.
Since AWeber does a good job of handling subscriber lists, it makes a certain degree of sense to use their services in other areas where you want to keep track of who’s signed up for something you’re offering. In this case, Pam and Charlie decided that an AWeber list would be a good way to keep track of the people who have signed up for their free class. When you fill out the sign-up form on their website, you’re taken through to AWeber, which puts you on the compassion09 subscription list and sends you a confirmation email, and then, once you’ve confirmed, another email with details for the class.
This is all well and good.
Except that nowhere on their page about the class, or in either the confirmation email or the details email, do Pam and Charlie tell you that what you’re really doing is signing up for a mailing list. It’s all about signing up for the teleclass. To most people, that means “give me the details, let me attend, then disappear”. If Pam and Charlie start sending follow-up emails, they’re going to come as a surprise. The only reason I knew about it was because I have experience with AWeber and because I’ve been burned by signing up for teleclasses when they were just an excuse to get me on an email marketing list.
I did a quick poll on Twitter: “Show of hands: if someone gives you their email address, is it cool to sign them up for an email list w/o saying that’s what you’re doing?” The universal response was “absolutely not”. I tend to agree. It’s neither honest nor ethical to place someone on a mailing list without their knowledge or consent. That’s what spammers do.
I don’t know what Pam and Charlie are going to do with the email addresses they’ve collected. I really want it to be true that their intent really, truly is to just use them to send out information about the call and then destroy the list when they’re finished, because I trust them. But I’ve been burned before by people I thought I trusted, and since they’re using a mailing list to collect the information, and given that AWeber had a security leak a few weeks ago, it really behooves them – and anyone else using a mailing list as a back-end for teleclass/ebook/etc. sign-up – to put a disclaimer on their page: “By filling this out, you’re signing up for a mailing list. Don’t worry, it’s just how we’re keeping track of who’s signed up for the class. As soon as the class is over, the mailing list goes away.” If you think people aren’t going to sign up if they see it’s a mailing list, find another way to do the sign-ups. Honesty is the only way here, guys, and omission is just as big a lie as commission in this case.
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